Keyword stuffing (putting invisible white text or random lists of 50 skills at the bottom of your resume) can get your file permanently blacklisted by recruiters.
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1. Exact String Matching vs Synonyms
Most ATS software uses literal matching. If a job post asks for "Node.js", writing "Server-side JavaScript" might not count. Always mirror the job description's exact terminology.
2. Contextual Keyword Placement
Instead of a plain list of bullet points, weave keywords directly into achievements: "Utilized Python & Pandas to automate daily data pipelines, reducing processing time by 40%."